Why we stopped just selling spices.
We are David (a home cook) and Mac (a Pro Chef). Not long ago, we realised that selling you great, hand-blended spices wasn't enough to cure the 6:00 PM dinner dread.
Why? Because a premium pouch of spices won't magically give you the confidence to ditch expensive takeaways and ready meals, if you don't know the mechanics of how to use it. Selling you ingredients without the instructions is like selling you a car without a steering wheel.
That is why we decided to wage war on "Jar Culture." We want to do some good in this world; we want to hand you the actual skills to master the Tuesday night hustle of what’s for dinner with variety and healthier cooking.